Wednesday, May 23, 2012

from Fiore & Kimle

Design Aesthetics

What is an aesthetic experience

It can be defined as the sensitive selection or appreciation of formal, expressive or symbolic qualities of the product or environment providing non instrumental benefits that result in pleasure or satisfaction.

Formal qualities refer to the color, texture, line, shape, balance, rhythm,and proportion .These qualities are com-positional features of apparel, just as pitch, tempo, dynamics(loudness), harmony,and melody are com-positional features of music.

Expressive qualities have two explanations (1) inherent expressiveness in form & (2) learned responses in expressiveness in form 

Symbolic qualities- objects and mental images contain symbolic meaning that can be lead to aesthetic experience.

Aesthetics effects three aspects of individual: The body, soul and mind.

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