Wednesday, May 23, 2012

From " the Fundamental of Creative Design" - Gavin Ambrose/ Paul Harris

Typography Terminology






Courtesy: http://blog.nella.org/ jra's thoughts




Point:
The point system is used to specify typographical dimension of a page.
Point - 1/72 of an inch, used by American and British Typo systems. Typo design is done in points
12 points = 1 pica
1 point = 0.35mm
1 pica = 4.22 mm
6 pica= 1 inch

Didot
Europeans use Didot
12 didot = 1 cicero
1 didot=0.38mm
1 cicero=4.5mm


 Em=basic unit of measurement for a given typeface derived from the wodth of its lower case "m",
 i.e 1 em = the point size of the typeface


Kerning and Ligatures
Kerning concerns space between two letter. Sometimes combination of two albhabets have more then required space between two alphabets, the excess is reduced by kerning. Letters which are often kerned are known as kerning pairs.



Courtesy: http://blogs.msdn.com; Unni's blog












Ligatures is the technique of joining two letters to reduce space by simply using crossbar or removing dots.








Courtesy: : www.microsoft.com/typography/developers/opentype/over.htm








Leading:
In typography, refers to the distance between the baselines of successive lines of type ( courtesy : Wikipedia)










courtesy:http://www.gregoryciotti.com

from Fiore & Kimle

Design Aesthetics

What is an aesthetic experience

It can be defined as the sensitive selection or appreciation of formal, expressive or symbolic qualities of the product or environment providing non instrumental benefits that result in pleasure or satisfaction.

Formal qualities refer to the color, texture, line, shape, balance, rhythm,and proportion .These qualities are com-positional features of apparel, just as pitch, tempo, dynamics(loudness), harmony,and melody are com-positional features of music.

Expressive qualities have two explanations (1) inherent expressiveness in form & (2) learned responses in expressiveness in form 

Symbolic qualities- objects and mental images contain symbolic meaning that can be lead to aesthetic experience.

Aesthetics effects three aspects of individual: The body, soul and mind.