Wednesday, May 14, 2014

Intuitive- Usability Vs User Experience


So coming back to intuition in design...as I talked about Coopers concept of Instinct, Intuition and Cognition...I guess even Norman somewhere agrees to the concept when he says about Visceral,Behavioral and Reflective-Visceral design refers primarily to that initial impact, to its appearance , Behavioral design is about look and feel -- the total experience of using a product and reflection is about ones thoughts afterward, how it makes one feel, the image it portrays, the message it tells others about the owner's taste. ( courtesy: http://www.jnd.org/dn.mss/emotional_desig.html)

Thinking about Design

I happened to be a part of discussions with intellectuals in design. Almost all of them had high authoritative degree on the subject.  And trust me the jargon and the erudition was of very high quality. It was as good as creating the rocket launcher plan for Mars. And I have always believed in breaking things into more simplistic manner.So hear we go - from now on every time I write. I shall talk about very simple ways designing,